Temple of Speed Paris – Summer 2025

Design. Innovation. Technological advancement. Incredible aesthetics.

These are among Factor’s defining traits. The things that make our racing pedigree unique and what we want to highlight with every Temple of Speed installation. And if there is one city in the world that reflects all these attributes as well, it’s Paris. A city famous for its art, architecture, intellectuals, scientists, philosophers, musicians, filmmakers, and now home to our Temple of Speed Paris – Summer 2025.

From 8 July to 26 July, the Factor Temple of Speed will be located just a stone’s throw from the Arc de Triomphe.

Come visit us at:

Triathlon Store Paris Étoile / 22 Av. de la Grande Armée, 75017 Paris

• Tuesday - 10 am - 7 pm

• Wednesday - 12 pm - 7 pm

• Thursday - 10 am - 7 pm

• Friday - 10 am - 7 pm

• Saturday - 10 am - 7 pm

• Sunday - Closed / Monday - Closed

Starting 8 July, the Temple of Speed will be open to give all visitors a taste of what makes Factor unique. We will have a full summer of features and special exhibitions to cater to all cycling fanatics. Coinciding with the entire 2025 edition of the Tour de France, the Temple of Speed Paris will also include several events around the biggest bike race in the world.

When you visit the Temple of Speed at the Triathlon Store Paris Étoile, you can expect to find a large space dedicated to Factor’s past, present, and future. The vibe is laid back, but the instalment is elegant. Included in the display will be:

• An extensive timeline telling Factor’s story

• A display for every bike in the Factor line up

• An exhibit describing our carbon layup and manufacturing process

Special event for the final Tour stage

The route for the final stage of the Tour de France has received an exciting update. Instead of the usual sprinter’s delight finishing on the Champs-Élysées after typically eight to ten laps around the city, the 2025 event will include three accents of the iconic climb to Montmartre used in the 2024 Paris Olympic road race.

The climb up Rue Lepic that then takes the riders through the Sacré-Cœur forecourt is not difficult enough to eject all sprinters from a chance for victory, but with just six kilometres to the finish after the final ascent, any gapped riders will have to dig deep in order to have a hope for victory on the final stage.

Since the Factor Temple of Speed Paris is so close to the race route for the last stage, we will have a special event group ride on the morning of July 27th, to be attended by Factor Founder, Rob Gitelis and Factor CEO Calvin Chan, as well as members of the Factor community in the Paris region.

The ride will start and finish at the Temple of Speed.  Route and roll-out time will be communicated once we get a little closer to the date.

The fun doesn’t end there

The Factor Temple of Speed Paris will be our longest ToS installation to date. Be sure to keep an eye out on our social media channels for announcements around events and any updates on activities.

Come visit us and celebrate everything cycling and French this July.

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